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The Commerce Lab

We send you 1 proven strategy to boost conversion rates every Wednesday morning. Based on real experiments on 8 and 9-figure ecommerce brands.

Articles

Storefront - Core

+1

Get more sales from the reviews you already have

Oct 7, 2026

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3 min read

Get more sales from the reviews you already have

One home goods brand changed review placement and lifted conversion rate 12.6%.

Retention - Core

+1

Stop losing repeat orders to fixable problems.

Oct 6, 2026

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2 min read

Stop losing repeat orders to fixable problems.

Send the right instructions before customers run into it.

Storefront - Core

+1

Turn more collection-page visits into sales

Sep 30, 2026

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3 min read

Turn more collection-page visits into sales

Two layout tests lifted conversions for a large-catalog marketplace.

Retention - Core

+1

Your email gets clicks, but fewer sales

Sep 29, 2026

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2 min read

Your email gets clicks, but fewer sales

Check what happens after the click.

Storefront - Core

+1

Turn more first-time visitors into buyers

Sep 23, 2026

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4 min read

Turn more first-time visitors into buyers

What we changed across OM Mushroom’s site to help new shoppers choose and buy.

Retention - Core

+1

Try this to win back customers.

Sep 22, 2026

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3 min read

Try this to win back customers.

Tell past customers what changed since they last bought.

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