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The Commerce Lab

We send you 1 proven strategy to boost conversion rates every Wednesday morning. Based on real experiments on 8 and 9-figure ecommerce brands.

Articles

Storefront - Core

+1

This collection page change lifted conversions 56.8%

Aug 5, 2026

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2 min read

This collection page change lifted conversions 56.8%

The winning message reached shoppers before they opened a product page.

Retention - Core

+1

How to maximize SMS revenue

Aug 4, 2026

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2 min read

How to maximize SMS revenue

Don’t make them hope they check their inbox in time.

Storefront - Core

+1

This product page mistake adds friction before purchase

Jul 29, 2026

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2 min read

This product page mistake adds friction before purchase

One layout change gave ready-to-buy shoppers a faster path to checkout.

Retention - Core

+1

Why your unsubscribe page is costing you customers.

Jul 28, 2026

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2 min read

Why your unsubscribe page is costing you customers.

Most brands make it too easy to leave.

Storefront - Core

+1

How a hero product increases homepage conversions

Jul 22, 2026

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2 min read

How a hero product increases homepage conversions

Let shoppers add your best-seller to cart, right away.

Retention - Core

+1

The onboarding flow that prevents subscription churn

Jul 21, 2026

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2 min read

The onboarding flow that prevents subscription churn

Teach subscribers before they cancel

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